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| Ten-Steps-To-A-Well-Optimized-Website---Step-4a:-Site-Optimization |
by Dave Davies
Welcome to part four in this search engine positioning series. Last week we
discussed the importance of the structure of your website and the best practices
for creating an easily spidered and easily read site. In part four we will discuss
content optimization.
This is perhaps the single most important aspect of ranking your website highly
on the search engines. While all of the factors covered in this series will
help get your website into the top positions, it is your content that will sell
your product or service and it is your content that the search engines will
be reading when they take their "snapshot" of your site and determine
where it should be placed in relation to the other billions of pages on the
Internet.
Over this series we will cover the ten key aspects to a solid search engine
positioning campaign.
The Ten Steps We Will Go Through Are:
- Keyword
Selection
- Content
Creation
- Site
Structure
- Optimization
- Internal Linking
- Human Testing
- Submissions
- Link Building
- Monitoring
- The Extras
Step Four – Content Optimization
There are aspects of the optimization process that gain and lose importance.
Content optimization is no exception to this. Through the many algorithm changes
that take place each year, the weight given to the content on your pages rises
and falls. Currently incoming links appear to supply greater advantage than
well-written and optimized content. So why are we taking an entire article in
this series to focus on the content optimization?
The goal for anyone following this series is to build and optimize a website
that will rank well on the major search engines and, more difficult and far
more important, hold those rankings through changes in the search engine algorithms.
While currently having a bunch of incoming links from high PageRank sites will
do well for you on Google you must consider what will happen to your rankings
when the weight given to incoming links drops, or how your website fares on
search engines other than Google that don't place the same emphasis on
incoming links.
While there are many characteristics of your content that are in the algorithmic
calculations, there are a few that consistently hold relatively high priority
and thus will be the focus of this article. These are:
- Heading Tags
- Special Text (bold, colored, etc.)
- Inline Text Links
- Keyword Density
Heading Tags
The heading tag (for those who don't already know) is code used to specify
to the visitor and to the search engines what the topic is of your page and/or
subsections of it. You have 6 predefined heading tags to work with ranging from
Dave Davies is the owner of Beanstalk Search Engine Positioning. He has been optimizing and ranking websites for over three years and has a solid history of success. Dave is available to answer any questions that you may have about your website and how to get it into the top positions on the major search engines.
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